Al Sur Digital is a new independent newspaper published from the province of Santa Cruz to Argentina and the rest of world.
This logotype was founded on the concept of free expression and generation of awareness among potential readers. We played with geometric shapes and vanishing points to the south. The elements of this sort of abstraction of Argentina, are neither more nor less than the free voices raised throughout the country, illustrated with exclamation marks. The epicenter is at the South, expanding to the rest of the country.