This is a piece made annually by our studio. Its clear purpose is to draw attention from passengers of different modes of transport such as buses or other vehicles on the city.

Since it is a chart that is placed on the official posters of the City of Buenos Aires, working dimensions are generous, but we must not lose focus on the bottom line: communicate effectively within seconds a memorable message.

Eduardo Cesario expresses in this billboard the concept fruit of the exchange of ideas with Jonas Papier, an ad that has become a traditional development for the communication scheme of the school and  for Criatura Creativa Studio.